About Us

The Human Equity Advantage Project

The Human Equity Advantage Project is a division of TWI Inc., an executive advisory firm focused on de-risking leadership legitimacy and execution stability inside complex organizations.

Our work examines a set of upstream conditions that are rarely measured but consistently shape performance: trust, legitimacy and engagement with leadership authority.

When these conditions are stable, organizations execute with speed and alignment. When they deteriorate, friction emerges long before traditional performances indicators reveal it.

We diagnose authority and instability before execution failure becomes visible.

Through proprietary diagnostic instruments and structured leadership, we make the determinants of leadership legitimacy observable, measurable and governable. This allows executives and boards to understand how leadership actions are actually experienced across their organizations and how those experiences influence execution.

At TWI, we recognize that leadership stability is not sustained by intent alone.

It depends on how authority is experienced by people expected to act on it.

Our Leadership Team

Peter Trevor Wilson, B.A. (Hons), M.A. Political Economy

CEO

In the mid-1990’s, Peter started his Human Equity consulting firm and wrote the highly-acclaimed book entitled Diversity at Work: The Business Case for Equity. In 2013, he introduced the concept of Human Equity to the world when he released his third book, The Human Equity Advantage: Beyond Diversity to Talent Optimization. Peter has worked with some of the world’s largest companies including Coca-Cola, Ernst & Young, BNP Paribas and Home Depot. His approach was instrumental in catapulting Coca-Cola’s South African division to the top performing division worldwide.

Raymund Guiste, LL.M.

COO

Raymund is an executive and strategist with over 30 years of experience advancing human rights and equity inside organizations. A Former CEO in Canada’s public sector, his works sits at the intersection of law, leadership, and measurable accountability. Named one of Canada’s 100 Most Influential Black Canadians (2022) and recipient of the Queen Elizabeth II Platinum Jubilee Award (2023), he serves as President of the Human Equity Advantage Project and champions Human Equity as a measurable pathway to trust, performance, and sustainable enterprises.

Rodney Davis, C.A., CPA

CFO

Rodney has been leading change management in private and public organizations for more than 23 years in a number of countries across a variety of industries. As a public company CFO, he has designed internal controls, overseen large and small business system change, built financial organizations and taken companies public, managing board and public company stakeholders on 3 continents.

Our Clients

We have developed a brief self-reflective diagnostic
to help you explore your leadership signal profile confidentially.

Why Choose Us?

Global Leaders

The Equitable Leadership Assessment (ELA-360™) is built on one of the only known longitudinal, cross-institutional, international normative datasets measuring how leadership fairness is experienced across organizations. This allows leadership systems to be evaluated relative to real-world patterns of fairness perception, not isolated opinion.

Individual Merit vs. Group Identity

Merit Requires Visibility, Not Assumption. High-performing organizations do not rely on stated values alone. They ensure that leadership decisions are consistently experienced as fair by the people affected by them. When fairness is not observable, perceptions diverge. And when perceptions diverge, trust, cooperation and execution begin to fragment. Our approach focuses on making those leadership signals visible—so that merit is not assumed, but reinforced through consistent decision-making.

Rapid Value Creation

Our clients experience unprecedented employee engagement scores, record share value growth, enhanced stakeholder relations improved sales performance

Our Approach

Most organizations attempt to improve culture and performance through initiatives. What they often lack is a way to observe how leadership decisions are actually experienced across the organization. Without that visibility, well-intended actions produce inconsistent outcomes.

The Human Equity Advantage Project provides a structured approach to making those leadership signals visible, aligning them, and embedding them into how the organization operates. Our process moves organizations along the Equity Continuum™— from assumed fairness to consistently experienced fairness in leadership decisions.

The Visioning Stage is designed to help leadership articulate the organization’s future
state regarding diversity, inclusion and Human Equity™. The primary objective of this
stage is to answer the question? This stage is also used to articulate the business
imperative and competitive advantage of promoting human equity. The
primary objective of this stage is to answer the question,

“What is the ideal work environment i.e. our vision?

Work with organization to develop an equity vision to rally behind for the organization

  • Preliminary session with executives 
  • Vision/RDOS sessions with wider group to present our preliminary findings and solicit input from
    wider audience

The Validation Stage is designed to help the organization quantify and articulate its
current state regarding diversity, inclusion and Human Equity. The primary objective of
this stage is to answer the question,

“What is the current state of diversity, inclusion and Human Equity?”

Validate the vision statement and agree on the 4 pillars

  • Communication strategy for organization-wide roll out
  • Draft initial RDOS in preparation for developing strategy to get to objective result

The Opportunity Stage is designed to help set realistic time-framed quantitative, qualitative, external and
leadership performance goals for identified areas of improvement based on data gathered in Stage 2.
The primary objective of this stage is to answer the question.

“Where would you like to be (and by when) in relation to inclusion and human equity?”

  • Value-Ease session where RDOS findings are ranked.
  • During the session, we identify the objectives and tasks that can move us towards the
    vision

The Transformation Stage is designed to help the organization create a systematic, organizational change plan to
achieve the articulated vision, goals and strategies for achieving equity.
The primary objective of the session is to answer the question,

“How will you reach your time-framed goals?”

  • We define the strategy overarching the objectives
  • We create an implementation plan and establish key stakeholders and timelines

The focus of Stage 5 is sustaining success on the human equity journey and moving to the
next point on the Equity Continuum. This stage includes continuous improvement tools designed to
have the client continue their progress autonomously.
The primary objective of this to answer the question,

“How will you execute on the strategy and sustain progress?

Periodically throughout the implementation we need to measure progress

  • Continuum scorecards
  • ELA’s
  • Engagement Surveys
  • Etc.

The Equity Continuum

Equitable workplaces don’t happen by chance.

It requires accurate measurement, clear insights, and purposeful action.

The Equity Continuum provides organizations with a evidence based framework to assess fair and equitable culture and performance. The Total Equity Solution provides the basis for all three. Using our proprietary tools we are able to diagnose where an organization stands today and outline a roadmap for building a more equitable environments that strengthen engagement, reputation and long-term business outcomes. By accelerating the journey from compliance towards authentic human equity, the Continuum enables leaders to identify gaps, set priorities and align their people strategies with core business objectives.

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The Equity Index

The Equity Index is a measurement template that provides a context for the importance of leadership behaviour. We use it when advising our clients on how to assess the impact of various interventions to move their organization along the Equity Continuum toward human equity.

The index looks at four categories of possible interventions:

1. Internal quantitative
2. Internal qualitative
3. External qualitative
4. Leadership behaviour

The percentage cited in each quadrant of the index is the weighting given to the attribute based on the impact each has on moving the organization toward human equity and a Level 5 on the Equity Continuum.

Turn Equitable Leadership

Into Your Business Advantage​

Get in touch with us to find out how the Human Equity Advantage can benefit your business today

Insights